The Kkoch hoodie Black features Anti Social Social Club’s unmissable logo beneath a growth of flowers and two butterflies on the back of the garment. This hoodie does an excellent job capturing the sensitive yet unapproachable spirit of Anti Social Social Club which has undoubtedly played into the piece’s popularity.

Anti Social Social Club (ASSC) is a streetwear brand from Neek Lurk. Anti Social Social Club was never intended to exist on the scale it does today. It began as a mere mood board for the creator of the brand to express his rapidly fluctuating emotions, but thanks to celebrities like Kanye West, Kim Kardashian, BTS etc. the brand propelled itself into the world of streetwear and gained popularity rapidly.