Following the release of Blue & Black BFF Plush figures in 2016, KAWS brought the much-beloved character back in a pink colorway on April 9th, 2019. The pink plush was released in a limited quantity of just 3,000 figures.

The release followed the pink BFF being featured heavily in a recent Kim Jones-led Dior campaign, further generating excitement around the release. The figure sold out instantly and remains a highly sought-after collectible in the storied history of KAWS releases.