If you consider yourself a streetwear enthusiast and have been active on social media in the last year, then there’s no doubt you have heard of Hellstar, the hottest new brand which has seemingly shown up out of nowhere. Founded in 2020 by Sean Holland and his highschool friends Jaden, Dylan and Evan, Hellstar Studios is an upcoming LA-based streetwear fashion brand that expresses symbols and styles that pull from biblical concepts like Heaven and Hell. 

 

 

 

 

They capitalized on having some extra time and funds available to them during the pandemic and decided to start a brand together with only $2,500. Sean, who is the son of a pastor, was always into graphic design, so he took the lead in establishing the look and vision of the brand. From that point on, they tried to put their friends in their clothes, whether they were artists, athletes, or just regular people. They knew if they got their products out in people’s hands, the quality of design and craftsmanship would speak for themselves. 

 

 

Hellstar Studios Heaven Sounds Tee Cream

 

 

 

The shock value of the name helped gain them some attention and notoriety, but the message behind it is that it can feel at times like we are living in hell on earth and through all the tough times, they’re going to stay bright just like a star shining through the darkness. They found that Christian-based brands are often looked at as being goofy or funny, but they wanted to tell their story without forcing it on people and to have their art speak for itself.

Starting out they focused mainly on t-shirts and hats, but have since grown their product offering with varsity jackets, bandanas and their bestselling sweatsuits with flared sweatpants. Inspired by their highschool football days, they have started offering more sportswear as well as organized 7on7 football tournaments for kids ages 10+. 

 

  

 

 

The brand has since become known for using high quality garments mixed with unique washes and over the top designs. They also take inspirations from iconic vintage pieces such as Harley Davidson and The Grateful Dead t-shirt graphics. It has also received many cosigns from important people in the American music and fashion scene such as Young Thug, Metro Boomin, Gunna and G Herbo. They have also collaborated with artists like Post Malone to make merch for his new album, Austin.

 

  

  

 

Hellstar has no doubt asserted its place in the streetwear space and is showing no signs of slowing down, and we are excited to see what more is to come from them in the future.  Be sure to check out our selection of Hellstar online and in-stores now, and keep an eye out for new styles arriving soon.

 

Shop the Hellstar Studios brand, here at Plus.