A Look Back at Our Historic Auction
2019 marked a milestone in the fashion and art world when PLUS partnered with the revered Christie’s Auction House for a never before seen auction.
For those who aren’t familiar with Christie’s, the auction house was established in 1766 and deals exclusively in the realm of art and luxury, gaining notoriety over centuries by achieving world record sales from works by the likes of Leonardo Da Vinci, Andy Warhol, and Jeff Koons. With a deep foothold and illustrious history in the global art scene, Christie’s continues to be an industry leader by cultivating value in the digital art world.
PLUS has been rooted in streetwear culture since day one and we have been exceptionally lucky to cultivate relationships with Supreme enthusiasts and collectors alike. With the help of these connections, we were able to showcase this ground-breaking collection through Christie’s and shine a light on the storied history of the world’s most relevant streetwear brand. The products we curated included some of the rarest and most sought-after footwear, clothing, furniture, home goods, vehicles, and more.
Supreme has humble beginnings as a skate brand that was at the pulse of numerous underground subcultures in New York across art, music, photography, film, and fashion. The brand put out their first artist deck in 2000 with Ryan McGinness and from then on, have worked with a dizzying amount of creative magnates such as Kaws, Damien Hirst, Murakumi, Peter Saville, Marilyn Minter, and many more.
Previously disregarded by mainstream art critics, skateboard decks have transcended into the realms of galleries and private collections across the world with intrinsic and intangible value. The decks have gained mass appeal to both young and old audiences for their universal language and equivocal aura. Beyond just decks, Supreme has quietly and undoubtedly created a legion of collectable branded goods that rival classical paintings and have disrupted the traditional world of art collecting forever. Their clever approach to marketing and product design has pushed them to the forefront as one of the coolest brands in the world.
The magnitude of our joint venture with Christie’s had an immense impact across the fashion and art world as it was the single most expansive collection of Supreme skateboard decks and branded ephemera the public had ever witnessed. It was a challenging but fruitful endeavour with a lasting impact and we are proud to have been able to achieve this.