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09.05.2023

Jordan Brand and Marvel Team Up Once Again

 

 

 

Jordan Brand and Marvel have announced that they’re gearing up to release another Spider-Man themed Air Jordan 1 on May 20th, leaving both sneakerheads and Marvel fans alike in high anticipation.

 

 

 

 

Following the commercial success of both “Spider-Man Into the Spider-Verse” and the Air Jordan 1 “Origin Story”, both brands have partnered again to further create a unique story and further cement their footholds in mainstream pop culture ahead of the release of the latest animated Spider-Man title, Spider-Man: Across the Spider-Verse.

   

Spider-Man is now portrayed wearing Air Jordans due to Miles Morales’ roots growing up in Brooklyn, which is widely considered to be the birthplace of sneaker culture as we know it. It would then make sense for a kid who grew up in this area to strive to have some classic sneakers on, and what better than the Air Jordan 1.

 

 

 

Taking inspiration from Miles’ signature Spidey-Suit colour way, the collaborative model pays homage to the original Jordan 1 Chicago colourway while using a patchwork design to mimic the animation style used in the film. The end result features over a dozen different patches showcasing different colours, textures, materials, and patterns.

  

The last time the two cultural icons collaborated, they also chose the Chicago Jordan 1 as the base silhouette, opting to use a translucent outsole and reflective 3M dots to resemble Spider-Man’s web abilities.

 

 

 

We’re eagerly awaiting what’s to come in the future from the ongoing collaboration between Marvel and Jordan brand. Hopefully Spidey won’t be the only superhero to see a signature colourway on an Air Jordan.

 

  

 

 

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